Retail giant Toys ‘R’ Us announced this week that it will remove “girl” and “boy” categories for toys made available for sale online in the United Kingdom. The gender-neutral change has been in the works for two years with strong encouragement from U.K.-based group Let Toys Be Toys, who celebrated the victory in a blog post. “This shows a real effort being made to be more inclusive to all children and the results will no doubt make a lot of children and parents happy this Christmas,” the organization wrote. Toys ‘R’ Us joins other U.K. chains like Tesco, Sainsbury’s, and TK Maxx, who have all agreed to change toy marketing tactics.
In the United States, Toys ‘R’ Us has eliminated gender labels in-store, but has yet to do so online.
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