Fell flat

Best not to joke about breasts, pancake chain learns

In a poor attempt at humor, innocuous fast-food chain IHOP managed to offend its Twitter followers over the weekend by promoting its pancakes at the same time as insulting flat-chested women. The tweet, that paired a photo of a pile of pancakes with the message “flat but has a GREAT personality,” was posted for a few hours before the company responded to trending criticism and took it down in response to complaints about its racy, misogynistic tone. An apology for the puerile quip soon followed: “Earlier today we tweeted something dumb and immature that does not reflect what IHOP stands for. We’re sorry.” The company had been courting appeal with younger customers over the past year, often deploying slang and a “hip new voice” in its tweets, but accepted that Sunday’s tweet was a misstep.

Read the full story at Adweek.

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