Tone deaf?

Investment bank held a forum on women and named it “Men Matter”

A man walks near a logo of Deutsche Bank AG in Tokyo July 16, 2014. (REUTERS/Toru Hanai)

Deutsche Bank held its annual “Women in Asian Business” conference in Singapore yesterday, but came under fire for the theme they picked: “Men Matter.” While critics on Twitter called out the bank for its tone-deafness, event co-chair Anita Cowdry had a pretty plausible explanation for the decision: “It may seem paradoxical for a Women in Business conference to focus on men, but by turning our attention this year to the role they can play in improving gender diversity, we want to reach decision-makers who previously hadn’t considered these issues,” she said in a news release. That makes sense, as there are still much more men in positions of power — especially in the finance sector — who are in a position to hire more women and nurture gender diversity at their company. Nevertheless, as Quartz points out, the awkward title “Men Matter” — which appears to prioritize men at a conference about women and inadvertently echoes the “Black Lives Matter” movement — doesn’t do the bank any favors.

Read the full story at Quartz.

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