2 advertisers flee “The View” after uproar over remarks on nurses

Two sponsors of The View have pulled their ads in the wake of an uproar after co-hosts Michelle Collins and Joy Behar mocked Miss America contestant Kelley Johnson for wearing her scrubs on the pageant stage and reading “her emails out loud.” Johnson & Johnson and Eggland’s Best have now bailed on the longtime talk show. The co-hosts apologized for the remarks earlier this week, but the mea culpa did little to abate the uproar as nurses around the nation rallied behind the hashtag #NursesUnite to voice their dissatisfaction with the show. In a statement, a representative for Johnson & Johnson said, “We disagree with recent comments on daytime television about the nursing profession and we have paused our advertising accordingly.” The statement went on to say that the company is “committed to raising the level of awareness about the skill and knowledge that the profession requires.” This is just the latest controversy in what has been a tumultuous year for the once popular daytime talker. A report by Vanity Fair in May portrayed the show as being in an “epic fight for survival” in the chaotic wake of Barbara Walters departure before last season began, and Rosie O’Donnell’s abrupt mid-season departure after returning to the show.

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