If you’re a close follower of Hillary Clinton’s social media accounts, you may have noticed a flurry of old and nostalgic photos of the Democratic frontrunner filling the timelines. Everything from pics of her as a toddler to pics of her in college to pics of a her and Bill with baby Chelsea have been popping up lately. And it’s no coincidence, according to a story in Politico. As Hillary has begun to slide in the polls under the weight of an email scandal that won’t go away, the campaign is using the old photos to help improve her image with voters and make her seem more relatable. “The pictures of her early years are important to telling her story, where she came from, the moments that shaped her life,” said Jim Margolis, one of Clinton’s media advisers. Strategists think it’s a wise strategy that’s made even more effective by her celebrity. People love looking at photos of celebrities. And when their pics of celebs before they were celebs, even better. “Baby pictures are warm and emotional,” said one Democratic strategist. “That’s what Hillary needs to show.”
Read the full story and see more photos at Politico.