The Serena effect

In a first, tix for U.S. Open women’s final sell out before men’s

A ceremony before the women’s singles final between Serena Williams of the U.S. and Caroline Wozniacki at the 2014 U.S. Open. (Chang W. Lee/The New York Times)

Serena Williams sells tickets, according to United States Tennis Association spokesperson Chris Widmaier. The organization believes it’s her quest for the title, which if she wins would result in the rare feat of achieving a single-season Grand Slam, that has led to a landmark event: this year, tickets to the women’s final have sold out before the men’s single final for the first time in history. USTA data also shows that seats to the women’s final are trading at three times the value they usually do, while in past years, the women’s final has failed to sell out. The U.S. Open begins on August 31, and if Williams wins, she will become first woman to win all four Grand Slams in a single season since 1988, when Steffi Graf pulled off the extraordinary accomplishment. The women’s singles final is scheduled for September 12 and the men’s is scheduled for the following day.

Read the full story on ESPN.

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