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Borderless standards

Photoshopped image of model reveals how beauty perceptions vary globally

August 17, 2015

Superdrug, a U.K.-based pharmacy chain, called on graphic designers, primarily female and based in 18 different countries around the world, to Photoshop the same image of a young woman to explore how perceptions of beauty change across the world. The results, based on the Photoshopped-figure’s weight and BMI, vary quite widely. While China and Italy present ultra-thin figures, Spain reveals a technically-overweight woman. The goal of the project was “to better understand potentially unrealistic standards of beauty and to see how such pressures vary around the world,” Superdrug said.

See the complete gallery of images at Superdrug.