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“Kodaikanal Won’t,” a rap song about corporate responsibility set to the tune of Nicki Minaj’s hit “Anaconda,” has been sweeping social media. The artist behind the song and video is young female rapper Sofia Ashraf from the Indian state of Tamil Nadu. In the song, she calls upon multinational corporation Unilever to help former workers at a thermometer plant suffering from the effects of mercury contamination. “Kodaikanal won’t step down until you make amends now!” Nadu raps. The factory, run by an Indian subsidiary of Unilever, was closed 14 years ago after the discovery of the contamination. Former employees claim adverse health effects, and attribute dozens of subsequent deaths to toxic pollution at the site. Unilever rejects the claims of their former employees, and claims that it had, at the time, launched a thorough investigation and remediation, but a local environmental monitoring group says it discovered high levels of mercury around the site of the former factory just last month. The song was published on the site of Indian social justice NGO Jhatkaa, and is part of Jhatkaa’s larger social media campaign asking Unilever to clean up remaining toxic contamination at the site and to compensate former employees suffering the effects of mercury exposure.
Read the full story at Good.