E-commerce

Vast majority of Etsy businesses run by women

Young staffers for Etsy working in Hudson, N.Y. Robert Wright/The New York Times

A new report released by the online marketplace Etsy shows that a whopping 86 percent of its businesses are run by women, which is interesting considering that only one-third of businesses in the U.S. are women-run. “When you think of an entrepreneur, who do you picture?” Althea Erickson, Etsy’s global policy director, wrote in a blog post unveiling the report. “I don’t immediately picture my neighbor, who sews baby quilts at her kitchen table on evenings and weekends, and drops off packages at the post office during her lunch break. Yet that last image is very much the picture of an Etsy entrepreneur.” The report showed that 76 percent of Etsy sellers consider their enterprises to be businesses, while 30 percent focus on their creative businesses as their sole occupation, and 90 percent of them want to expand their businesses in the future. According to Sucharita Mulpuru, a retail analyst at Forrester Research, the phenomenon is possible because of the flexible hours of online marketplaces and the ease of setting up shops that female micropreneurs have been able to monetize their talents in new ways. Erickson also points to the autonomy Etsy provides to their sellers, who are “pursuing businesses on their own terms.”

Read the full story at The Los Angeles Times.

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