Untapped market?

More fashion designers are focusing on Muslim women now

Are Muslim women the big, untapped market for fashion designers? Fortune Magazine seems to think so, noting that a growing number of fashion designers are trying to win over Muslim women with collections designed specifically for them. And there’s a lot of money to be made. Muslims worldwide spent $266 billion on clothing and footwear in 2013, more than the total fashion spending of Japan and Italy combined, according to Reuters. And as the Muslim population is a “youthful and growing” demographic, they also expect to see that figure grow to $484 billion by 2019, making them a very important consumer segment. Last year, DKNY unveiled its women’s capsule collection for Ramadan, followed by Tommy Hilfiger’s own Ramadan capsule collection this June. Since then, several fashion designers, manufacturers and retailers including Net-a-Porter, Zara, Oscar de la Renta and Mango have also offered up lines specially themed for the holiday, which is increasingly seen as a shopping holiday in Muslim communities. “It’s easy to understand why designers have gone for Ramadan,” says Shelina Janmohamed, vice president of the Muslim-focused brand consultancy Oglivy Noor. “But actually, it’s the rest of the year that’s really important to these consumers and young Muslim women. I think brands are going to have to start developing [year-round] lines for this audience.”

Read the full story at Fortune.

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