Beachwear 2.0

Legendary “face-kini” gets a friendlier new look

LOUDI, CHINA - APRIL 22: (CHINA OUT) Models wearing face-kinis pose on the terraces of a farm on World Earth Day on April 22, 2015 in Loudi, Hunan province of China. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images)

Many women around the world go to the beach to work on their tans, but in China — where pale skin is the goal — women go in spite of the risk of picking up some color. In 2004, accountant Zhang Shifan invented an innovative garment that would allow women to enjoy the beach without exposing themselves to the sun’s rays or to jellyfish stings: a mask, which came to be known as a “face-kini.” It’s more popular than ever; this year, she’s sold 30,000. There was only one problem: women in face-kinis were scaring children. “I really wanted to do everything I could to avoid scaring people,” Zhang told Reuters, and this year, she’s tweaked her invention: She’s redesigned the face-kini to resemble the masks worn by the traditional — and familiar — Peking Opera. “So little children might not be so scared,” she said.

Read the full story at Reuters.

Leave a Reply

Your email address will not be published. Required fields are marked *