Lena Dunham has decided to bring her status as somewhat controversial lifestyle and feminism guru to a new outlet: together with Girls showrunner Jenni Konner, she will launch Lenny, a weekly email newsletter that will offer advice, essays, and product recommendations to millennial women. Or as their mission statement describes it: “Lenny is your over sharing Internet friend who will yell at you about your finances, help you choose a bathing suit, lamp, president … AND tell you what to do if you need an abortion.” Starting in September, a small editorial staff will publish stories on everything from politics to relationships to fashion, aimed at women ages 18 to 34. They eventually hope to expand it into an e-commerce business, which would focus on artisan products by women. Dunham and Konner explained the choice for a newsletter as a place where they can expand beyond the 140 character-limit of Twitter, while not being faced with the pressure of daily updates. Lena Dunham – who has often been criticized for the lack of diversity in her hit TV-show Girls – also reassured The Cut that the newsletter wouldn’t just be for straight, white cisgender women: “We want it to be an inclusive space,” she said. “We’re not making any assumptions about your identity. We’re making the assumption that you’re passionate and you care about other people’s emotions and style and you just want to live a more connected life.”
Read the full story at The Cut.