When Katia Apalategui’s father died, her mother — his widow — hung on to his pillowcase, which retained traces of her husband’s smell. This gave Katia the idea to create an olfactory memento that would last even longer — and the 52-year-old French insurance saleswoman managed to convince a team of chemists at Le Havre University to create a perfume out of his old clothing. Seven years later, she’s turned that concept into a company, “Olfactory Links,” which offers mourners the chance to have their loved one’s scent preserved in perfume-form. The distillation process takes four days and a bottle costs about $780.
Read the full story at The Guardian.