In countries around the world, soccer fans are watching the Women’s World Cup on TV in greater numbers than ever before. In the U.S., for instance, 3.3 million viewers tuned in to see Team USA team take down Australia, 3-1. That’s more than three times as many viewers than watched Team USA in its World Cup appearance four years ago. In Canada, where the tournament is being played, more than 1.8 million watched the host nation’s team defeat China in a dramatic fashion. FIFA said that audience was the biggest ever in Canada for a FIFA women’s event. In Japan, 4.2 million tuned in for its team’s opening match against Switzerland — an audience twice as big as what watched Japan’s 2011 semifinal game against Sweden. Women’s soccer, despite facing discrimination from FIFA, is on the rise and quickly becoming a top globals sport.
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