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Shocking look

YSL ad banned in the U.K. over “dangerously thin” model

By WITW Staff on June 5, 2015

Authorities in the U.K. banned an Yves Saint Laurent ad after determining that the fashion ad shows a model who appears “unhealthily underweight.” The campaign, which features 18-year old Dutch model Kiki Willems, was spotted in Elle U.K. by a consumer who then complained to the Advertising Standards Authority. The ASA ruled on Wednesday that the ad can not appear again in its current form. The group detailed its concern with the model’s appearance, citing her visible rib cage and the fact that “her thighs and knees appeared a similar width” to conclude that  “the model appeared unhealthily underweight in the image and concluded that the ad was irresponsible.” The Be Real Campaign, a U.K. organization dedicated to body confidence, slammed YSL for promoting unrealistic beauty standards, saying this was a “prime example of advertisers selecting models based on the outdated premise that the only way to sell products is by presenting an idealised view of the female body.” YSL has yet to comment on the decision.

Read the full story at The Huffington Post.