Breast-feeding Inception: it’s the backlash against the backlash against the backlash. First, mothers who were tired of being judged for breastfeeding in public started posting “brelfies” (breastfeeding selfies) — a trend that was even adopted by celebrities as Miranda Kerr and Gwen Stefani. Now, bottlefeeding mothers who say they feel judged have launched a “brelfie backlash” campaign on social media to encourage more tolerance for the choices parents make. They are posting pictures with a one-word slogan on how feeding their child, and the judgement around it, has made them feel vilified. “I think the problem lies in the fact that women who choose to bottle-feed are feeling victimized, for whatever reason, and ‘brelfies’ can be just another reminder,” says Jen Townsend, who bottle feeds her son after he didn’t latch on to breastfeeding. And Townsend is not the only one who is feeling the “bressure” (breastfeeding pressure). In a new survey by Channel Mum, 39 percent of bottle-feeding mothers say they have been the target of negative comments and looks by strangers. Some 41 percent said they feel they have “failed as a mum and failed their child” because they do not breastfeed.
Read the full story at Sky News.