Women are changing the way wine is sold. Wine is the most popular drink among American women, with 52 percent naming it as their favorite beverage (beer is still the top choice among American men), and distributors are putting more emphasis on the white and rosé wines women tend to prefer, according to British research firm Winebrand. At the ninth annual — and biggest ever — “Feminalise” competition in Burgundy last month, female winemakers, buyers and critics sampled thousands of wines from around the world. “I wanted to create the competition 20 years ago and it was too complicated,” founder Didier Martin said. “But now there are many more women in the industry, working as oenologists, in commercial roles, as winemakers.”
Read the full story at The New Statesman.