Box office bonanza

“Pitch Perfect 2” success proves Hollywood needs more stories for women

(L to R) Cynthia Rose (ESTER DEAN), Ashley (SHELLEY REGNER), Jessica (KELLEY ALICE JAKLE), Emily (HAILEE STEINFELD), Beca (ANNA KENDRICK), Chloe (BRITTANY SNOW), Stacie (ALEXIS KNAPP), Fat Amy (REBEL WILSON) and Lilly (HANA MAE LEE) are the Barden Bellas in "Pitch Perfect 2", the follow-up to 2012's surprise hit.

Pitch Perfect 2, the cornball musical following an all-female a cappella group on a mission, totally smashed the box office this weekend, raking in an estimated $70 million. Though not everyone seems convinced of the qualities and merits of the movie itself, Hollywood will definitely be paying attention to one very dramatic statistic: 75 percent of the opening weekend audience was female, and 62 percent under the age of 25 — proving the point that young women are in fact going to the movies. Written and directed by women, and starring almost exclusively women (including Anna Kendrick and Rebel Wilson) the film shows what women as Meryl Streep and, very recently, Salma Hayek have been shouting from the rooftops: that women are vital and central to the Hollywood economy and should no longer be ignored. The dismal state of affairs for women in the film industry is well known and documented: women directors made up 7 percent of the 250 highest grossing films last year, and in 2013, female characters accounted for just 15 percent of protagonists and 30 percent of all speaking characters in the top 100 grossing movies for example. If it takes movies like Pitch Perfect 2 to provoke change to the sexism inherent in the industry and popular culture at large: bring ’em on!

Read the full story at Forbes.

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