Social scientists have known for a long time that customers don’t just tip based on the quality of service. Attractive waiters are known to earn more in tips; psychologists have even found that having blond hair and wearing red shirts inspires customers to be more generous. Now, a new study suggests it’s actually female patrons who are most influenced by servers’ beauty. An economist and an assistant quizzed over 500 people leaving a restaurant in Richmond, Virginia about how attractive they found their waiter, and how much they left as a tip. The researchers found, to their surprise, that male customers didn’t tip attractive waitresses much more than the those they found unattractive–but women tipped attractive male and female servers significantly more.
Read the full story at Pacific Standard.