As business schools face waning interest from women, they are rolling out programs to attract more women. Fewer students in the U.S. overall are reportedly interested in obtaining an MBA, which has schools fighting over top women applicants seeking to graduate enough women to fulfill employer demand and, in the long run, move towards more gender equality in corporate management. As the pool of qualified women shrinks, top schools are sometimes fighting over the top candidates, outbidding each other with competitive scholarship offers. The new programs, such as the PEEK program announced by Harvard last week, are looking to engage women earlier and create a more welcoming environment. Sri Zaheer, dean of the University of Minnesota’s Carlson School of Management, believes several factors are at play as women might think “it’s intimidating, it’s financially risky, I can’t make an M.B.A. fit into my life.” The schools are pitching themselves to female undergraduate students, and in some cases even high school students, hoping to spark their interest in an MBA later in life and shaking up the perception that business schools are tough places for women.
Read the full story at The Wall Street Journal.