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Gone viral

“It Was Never A Dress Graphic” goes bananas online

By WITW Staff on May 2, 2015

A very clever image of a graphic of the stick figures often used to depict a men’s room and women’s room went viral this past week on social media. There was a slight alteration to the woman stick figure and a very thoughtful message that resonated with many. The ‘dress’ part of the woman in the graphic was colored in red to reveal that woman isn’t wearing a mere dress — a woman is wearing the cape of a superhero. Who was behind the image? Axosoft, an Arizona-based software maker and it was released at the Girls in Tech Catalyst Conference. “When we see women differently,” the software maker suggests, “we see the world differently.” The image is the symbol for the company’s “It was a Never a Dress” initiative, which is aimed at raising awareness about women who are overlooked in the typically male-dominated tech, science and mathematics fields, among others and to “shift the perceptions and assumptions about women and the audacious, sensitive, and powerful gestures they make every single day,” the company wrote on its website. Pretty cool idea. And now we’ll never look at those restroom signs the same way ever again.
Read the full story at Women You Should Know.