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Bud Light apologizes for rapey ad campaign

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Bud Light has apologized for plastering its beer bottles with a slogan that can be interpreted as promoting sexual assault: “The perfect beer for removing the word ‘no’ from your vocabulary for the night.” (The ad is part of the beer company’s “Up for Whatever” campaign.) Social media users quickly pointed out that “no” is, actually, an important part of everyone’s vocabulary–even if they’ve been drinking. “I’m ‘up for’ saying no and being heard & respected, @Budweiser,” read one representative tweet. Some even dubbed Bud Light “the date rape beer.” Anheuser-Busch, the company that owns Bud Light, tweeted an apology. “It’s clear that this particular message missed the mark, and we regret it,” a spokesman said in a statement.

Read the full story at The LA Times.

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