AshleyMadison.com, a Canadian-based company that helps married people find hookup partners online, has announced plans to go public and list its shares on the London stock market later this year. AshleyMadison–which has 36 million members in 46 countries–had sales of $115 million last year, though previous IPO attempts in Canada have failed; a spokesman for the company said he hopes the company can benefit from Europeans’ more liberal attitudes toward adultery. Ashley Madison is known for its slogan, “Life is short. Have an affair.” Or, you know, “Life is short. Hurt the ones you love.”
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