Popular opinion

Woman hired to remake Hillary Clinton’s public image

Hillary Rodham Clinton speaks at the Irish America Hall of Fame luncheon, where she was honored, in New York.
Ruth Fremson/The New York Times

Hillary Clinton has been in the public eye for nearly 25 years. She’s been first lady, a U.S. senator, a candidate for president and secretary of state. Practically everyone in America knows who she is and what she’s all about. But with the kickoff of her second White House bid apparently just days away, Clinton is reportedly looking to recast her public image, to present herself as the warm, self-effacing person friends insist she is rather than the “likable enough” politician who was creamed by Obama in 2008. So, she has hired Kristina Schake, a former aide to Michelle Obama, who’s credited with molding the first lady’s image as an accessible everywoman. Remember that shopping trip Michelle Obama made to Target? Schake’s idea. Schake also has an impressive track record of persuasiveness that first reaped rewards for movie director Rob Reiner back in 1998. If she can’t get Hillary elected, well … that means Obama probably changed the constitution and decided to run for a third term.

Read the full story at the New York Times.

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