Artistic Dialogues

Billboard Festival in Casablanca is an intercultural discussion through art

Work from female artists takes over the city’s public spaces

For the first two weeks of April, the city of Casablanca, Morocco, is transforming into an aesthetic delight. A sprawling museum of sorts is sprouting up around the city in the form of 63 full-size billboards. The billboards feature photography by contemporary female Moroccan and Scandinavian artists as well as work by students from the Royal Danish Academy of Fine Arts in Copenhagen and the École supérieure des Beaux-Arts in Casablanca, according to Culture Vultures Fez.

Besides being visually arresting, the exhibition aims to raise awareness on issues of gender, identity and race with each artist representing her perspective on tradition or something meaningful to her. It is the first of its kind in the fabled North African city.

The project allows “for a larger audience composed of millions of citizens, car drivers, pedestrians, tram riders, inclusive of all ages and genders, to be exposed to contemporary art,” according to a press release issued by the festival organizers.

The project was kick started by Danish visual artist Hanne Lise Thomsen, and first went public in 2003 in Malmö, Sweden, and Copenhagen, Denmark, before it spread to Ramallah in the Palestinian territories in 2012. Above, see some of the works featured in the festival that caught our eye. And to see all 63 women artists featured, visit the festival’s website here.