Leading Ladies

Women are driving box office sales like never before

Dakota Johnson stars in "Fifty Shades of Grey". Universal Pictures and Focus Features/© 2015 Universal Studios and Focus Features

A surprising new trend is emerging when it comes to movie ticket sales. While young men have long been Hollywood’s most loyal audience, it’s women who are flocking the box offices now. The three biggest live-action openings of the year — 50 Shades of Grey, Insurgent and Cinderella — all had an overwhelmingly female audience. And while the phenomenon could be explained away with the logic that all three are big-budget movies largely targeting a female audience, a flurry of male-oriented blockbusters (like Jupiter Ascending or Hot Tub Time Machine 2) have tanked at the box office over the same period. The shift is turning heads in Hollywood, where movie executives and producers are trying to find ways to deal with the decline among men in movie-going. Where summer blockbusters have traditionally targeted young guys, that might be about to change, as the influence of the female moviegoers has never been bigger. Can’t help but wonder when this will translate into salary-equality between the genders. We’re looking right at you, Sony.

Read the full story at The New York Times.

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