Who said female superheroes don’t sell? Last October, Marvel launched a female version of its popular Thor comic, hoping to attract more women to the franchise. While the move was criticized and ridiculed by some, recent figures have shown that the female incarnation of the Norse God has proven a commercial success. The last four female Thor’s sold about 20,000 copies more than the four last ones from its male counterpart, in 2012. When Marvel first presented the new female Thor in July of last year, the comic maker said the new incarnation would hopefully “speak directly to an audience that long was not the target for superhero comic books in America: women and girls.” Looks like the plan is working!
Read the full story at The Independent.