After a campaign by women’s advocacy group UltraViolet, which had organized a petition urging Target to raise its minimum pay, the company announced on Wednesday that it will raise its minimum wage to $9 per hour. The move comes after a host of other big retailers, including WalMart and the parent company of T.J. Maxx, Home Goods and Marshall’s, announced wage increases. While Target’s CFO had called demands for raising minimum pay “unreasonable” just earlier this month, the company finally caved in to the pressure from advocacy groups. UltraViolet’s petition, signed by 25,000 people, called for an increase to at least $10 per hour, but co-founder Nita Chaudhary sees the $9 figure as a first victory. “Women working full time deserve to be able to feed their kids and pay their rent,” she said in a statement. “This is a huge victory for hundreds of thousands of women living at near poverty levels nationwide, but it is far from a living wage.”
Read the full story at Buzzfeed.